Facebook Insights is a great tool to help you understand how your content is resonating with your audience and how your page is growing. The Facebook Insights tool is also constantly updated to reflect your page’s developments and any patterns that may form, providing you with a great overview of how your Facebook strategy is performing. With so many different data-points available to measure such as Likes, engagement, reach, and demographics, you’ll be able to determine the best time of day to post, the best day of the week to post, and what type of content is most popular. 

 

To access Facebook Insights, you'll need to go onto your business page. Click on "Insights," located on the sidebar to the left of the page. You'll land on the "Overview" page which features a dashboard with information on any given day about your most recent posts, Facebook likes, reach, actions on page, the gender and age of your audience, and much, much more. It may look overwhelming, but it is easy to navigate. 

 

An important thing you can learn from Facebook Insights is what type of content is likely to go viral. With the data collected form Facebook Insights 

So, your running social media pages for your business, but you’re looking to get them to become an efficient and vital part of your marketing strategy in the next year. But how do you do that? Whether you’re new to social media marketing or you’ve been doing it for years, results can be achieved if you follow these tips and apply them to your social media strategy over 2022. 

 

With more and more content being created, along with the ever-expanding elements being added to all social media platforms, attention spans are becoming shorter. A long form, text ad is not longer something that will grab most of the user’s attention and will most likely be scrolled past and ignored. Facebook Ads need to be eye catching and are a cost-effective way to market your business on social media. You can even create a ‘lookalike’ audience if you run Ads on FB, so you’ll be targeting similar people, giving you the chance to expand your audience beyond your targeting.  

 

If you own a business, it’s often expected that you have at least one form of social media. Whether it’s on a site specifically tailored to the more professional side of things such as LinkedIn, or one that is used mainly for interaction, connection and personal updates like Facebook, your business should have an online presence. However many business owners start their social media pages and see no immediate response, or find that they don’t have the time to run their page along with their business, which makes them believe that social media doesn’t work for them. However, it can and will work if you do it right, and one of the best options available to you is outsourcing. 

 

Outsourcing is the process of handing your businesses social media accounts to a company that is trained with the expertise to successfully manage each of your pages. Following tips from online ‘gurus’ and using companies that haven’t proven that they themselves know how they can help you is not likely to give you success. Instead go for a company who has tried and tested different methods themselves and found the solution to increasing engagement and growth and social media, so they can help you make positive progress online. 

 

Facebook Live is a feature business owners may not first consider when planning to boost engagement and organic traffic to their page, but it can be a really handy tool to do exactly that. It can bring in more viewers than a post may attract, and will enable you to really explain to your audience what you’re talking about, and the passion behind it. 

 

Before just selecting to go live, pick a topic you want to talk about. You can always present the question to your audience, asking what they’d like to hear from you. Then, you’ll be able to really find out what is likely to bring you engagement from your audience, and allows you to show them you’ve taken their suggestions into consideration.  

On the 9th November Facebook launched a new, more open Public Groups experience, that will grow your group’s reach, membership, and participation. 

 

Helping to grow communities and help more people become part of communities. Their goal is to grow diverse perceptions and increase authentic conversations across Public Groups, while giving admins powerful new tools to keep their groups safe and the quality of conversations high. 

 

The new Public Groups experience is more accessible to people on Facebook, with many benefits for admins: 

 

• It allows the admin to easily grow their community by letting members instantly join their group. Facebook wanted to make it easy for people to join  

Ensuring your business has a high volume of engagement across social media is crucial to building a successful company. In the modern age, the fastest way for a potential client to reach you is through the different social channels. Starting out online can seem like a daunting process, but with the right strategy, you could potentially see an exponential amount of growth with your business in a shorter amount of time. 

 

Engagement is a crucial part to marketing your brand on social media. You can’t expect to go straight in with an audience, building one will take time. Checking what your competitors do will help you target the areas where they maybe aren’t the strongest, and also give you time to really work out which content seems to drive the most traffic to your page. This period of trialing different posts will give you an insight into what to post more or less of in the future. Advertising will help you to gain a following. Whilst promoted posts can be expensive, simply posting across platforms about your other social media pages and asking for your existing audience to share your posts can help with promotion and follower growth. 

Using social media to build relationships with clients is a MUST. There are huge opportunities when using social media to build customer relationships, including building brand loyalty, increasing your bottom line, enthusiastic customers will tell their friends and family about you meaning more brand awareness and maintaining good customer will improve repeat sales. 

 

Research has shown that 87% of customers said that their online interactions with a company made a positive impact on that customer's likelihood of making a purchase from that company. That is enough reason alone to move much of your customer relationship management to social media. All you have to do is learn what kind of changes are happening, and how to best take advantage of it. Here are some tips you can incorporate right now to build stronger customer relationships using social media… 

 

 

Communication is an essential way to build customer relationships. Good communication helps businesses develop trust with clients and clearly  

Lead generation is the process of attracting and converting your target audiences in your product or service. The goal is to guide prospects through the buyer’s journey to the end of the sales funnel. 

 

Leads are essential to the sustainability of your business, they expand your market, grow your following, boost revenue, build visibility and awareness and improve lead quality 

 

Follow these stages, be consistent and you will see success when turning your personal profile into a lead generating machine. 

 

Your business should have an effective lead generating plan in place as it makes your sales team more productive. When you develop a flow of qualified leads for your sales team, they can close more sales. A valuable plan also needs to drive people to a single offer, this is extremely beneficial for your profile, as offers help you bring back current customers and attract new ones to your business. 

Facebook Live is a Facebook feature that allows users to film and stream live video footage. If your company has a Facebook page, you can use Facebook Live to broadcast real-time video. As with all Facebook content, if you create a Facebook Live video, you can determine who within your audience and outside it can see it. 

Research shows that 85% of people say they're more likely to watch a live broadcast on Facebook than on TV because of the opportunity to get involved and interact. Facebook also reports that comments on live videos increase ten-fold compared to standard video content. 

 

Facebook Live can be a useful tool for businesses looking to better engage with their audience on the world's biggest social media platform with over 2 billion users. Real-time video can make your viewers feel like they’re getting an exclusive first look at your company’s everyday happenings. This way, Facebook Live can help create brand loyalty and customer relationships. 

Copywriting is one of the most critical elements of any and all forms of marketing and advertising.  

 

Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriting is re-arranging words to make things sell better. It’s salesmanship in text form. If you want more traffic, more leads and more sales then you need to copywrite. 

 

It's easy to recognise good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them? Read on below to find out. 

 

 

Everyone’s goal from a social media post or blog post is for someone to take some sort of action. That could be to buy a product, download a freebie, etc. 

 

To get someone to take the action you need to take them through the 4 components of AIDA. AIDA stands for: 

 

A – Attention: Use techniques to grab their attention e.g. an attention-grabbing headline. That’s the first thing you have to do with your copy. 

 

I – Interest: Now that you have their attention use techniques to cause them to become interested and keep on reading. 

 

Pretty much every business has a social media presence but being successful on social platforms takes more than just posting daily updates. You need to know what your goals are and who you are trying to reach? Do you understand the type of content that your audience truly cares about and why they would want to engage with you? Answering those questions and moving beyond a simple social presence requires a strategic plan. 

 

A social media plan outlines what you want to achieve on social media and how it supports your overall marketing strategy. It helps identify your target audience, what social networks to join, and the type of content to develop and share. 

 

 

Having a social media strategy in place will ensure that your social media efforts are more effective and are working to support your business goals.